The Midday Crash
and the protein bar struggle.
When Diya started her 9 to 5, she needed something to get through the midday energy dip.
So she tried protein bars.
But none of them worked.
Too chewy or too chalky
Too expensive for everyday
Made for gym bros, not real life
Nothing felt made for someone just trying to eat better.
₹250
The ones that weren't even too expensive.
The texture was chalky and chewy
Made for gym bros, not real life.
Too dry
Crumbly
That's why we created protein balls.
To make better, more convenient snacks for everyday people.
After 5 months and 60+ trials, we built Nudge protein balls in 3 amazing flavours.
We worked with food technologists to make the best possible version for you.
Why balls?
Easier to eat
Convenient
Tastes like a cake
Then we validated with you. Hundreds of you.
From offices to co working spaces, from students to professionals, across ages and lifestyles hundreds of you tried our protein balls and gave honest feedback.
Until they were crafted into our best 3 flavours.
Tasty!
So good!
So good!
Tasty!